Cultural Leadership, Innovation-driven, Opening a New Era of Literary Creation Industry
The First Maolong Festival of Culture and Art

"Cultural self-confidence is a more basic, deeper and lasting force in the development of a country and a nation."
Xi Jinping's Report on the Nineteenth National Congress
November 17 - 19, the first Maolong Cultural and Art Festival was held in Maolong Wenchuang Park, No. 1 Sanjianfang East Road. Around the three major themes of cultural education, cultural popularization and cultural dissemination, the festival gathers many cultural and artistic exhibitions, such as "color humanities" art exhibition, International Summit gift exhibition, collection exhibition of "Zhenpinhui" celebrities, and "elegant life" art exhibition. Meanwhile, it also holds many large-scale public welfare appraisal meetings for art collection. And lecture activities. The Festival is co-sponsored by the old Chinese brand Maolong, Beijing Municipal Heritage Company, Colour Dot Art Space and BTV "Paibao" column. Many enterprises in Maolong Wenchuang Park, such as Fairview Auction, Silicon Porcelain, Jiameijia, Oper Living Museum, participate in the festival.

The highlight of this festival lies in introducing humanistic education classrooms and public art collection and appraisal activities into Maolong Wenchuang Park, realizing the cross-border alliance between century-old enterprises, social cultural education institutions and mass television media, and creating the participation of state-owned enterprises in cultural education, cultural popularization and cultural dissemination. New form.

1. Literary Creation + Cultural Education
During the Cultural Festival, Maolong and "Color Dot Art Space" jointly established "Maolong Point Art Education Research and Development Center" in Wenchuang Park, which will make every effort to build the curriculum and research activities of intangible cultural heritage in secondary, primary and extracurricular aesthetic education. During the festival, participants will be provided with close appreciation of fine art works, face-to-face learning and exchanges with traditional arts and crafts masters and collection appraisal experts by organizing "color humanities" humanities education exhibition, visiting Maolong Museum of Art, organizing a number of family interactive art classes with the participation of pupils, primary and secondary school students and parents. Opportunities to diversify and diversify the "Arts and Humanities Education Program" will enable the audience to continuously discover the tradition, perceive and recognize the tradition, inherit the traditional Chinese crafts, and experience the essence of traditional culture. The establishment of R&D centers will also lead Maolong Wenchuangyuan to a new road of "literary Creation + humanistic education + cultural products"

艺术节新闻通稿.doc